About the Marketing Contact Integration Object

The Marketing Contact integration object provides field mappings to typical contact- and account-related information from the external data sources. The predefined integration object, Marketing Contact, defines the information that is exchanged between the external data source and Siebel Marketing, using EAI technology. For more information about EAI, see Overview: Siebel Enterprise Application Integration. For a list of fields for the Marketing Contact integration object, see Field Names for Marketing Integration Components.

The following figure shows the integration components for the Marketing Contact integration object. Required fields apply when a new contact is inserted into the Siebel transactional database.

During campaign load, integration component User Keys determine if a record already exists in the component (for the given values) and if the record is unique. Required fields cannot be a null value for the new record.

The following table describes the Marketing Contact integration components.

Component	Comment
Account	Maps account information associated with the contact.
Account Address	Maps the account address.
Account Organization	Maps information about the account’s organization.
Campaign Contact	Maps campaign history-level information such as campaign Id, load number, wave number, contact Id, prospect Id, account Id, and the keys that bind contacts with their unique IDs in the data warehouse.
Contact	Maps contact-level information such as the contact’s name, telephone number, email address, and so on.
Contact Address	Maps the contact’s address information.
Contact Organization	The Contact Organization component maps information about the contact organization.