Creating Source Code Formats

The Source Code Formats view defines a source code format, specifies the individual components that are included, and determines how these components are arranged or sequenced. After creating a source code format, you can use the source code in the following ways:

  • Include in an export list.

  • Embed as a personalization element in an email offer.

  • As input in the customer-facing Web Marketing home page (in the applet named Do you have another offer?).

  • As a direct input to a response from any of the Response views.

The Source Code Formats list shows available source code formats. The All Components list displays details of the source code format selected in the list and is used to create the structure of the source code grouping, or format. The All Components list contains the computed length of each source code (maximum of 75 characters).

By clicking Move Up or Move Down, you can rearrange components in the format. If you delete components (for example, component 2 and component 4 of 5), click the menu button and choose Resequence to reorder the remaining components before saving the record.