Response Management

Siebel Web Marketing captures a series of responses during a customer interaction. Siebel Web Marketing supports automatic capture of the following responses:

• Clicked on Web Offer. Captured when the recipient clicks the embedded link for a Web offer in an email offer.

• Clicked on Product URL. Captured when the recipient clicks the embedded link for the product in an email or Web offer.

• Clicked on Web Survey. Captured when the recipient clicks the embedded link for the Web survey in an email or Web offer.

• Completed Web Survey. Captured when the recipient submits his or her survey responses, after clicking the embedded link in an email. To view the response, navigate to the Responses screen.

• Downloaded Info or File. Captured when the recipient clicks the embedded link for the document that is downloaded in a Web offer.

• Requested Unsubscribe. Captured when the recipient submits his or her subscription preference updates after clicking the embedded link in the email offer. In addition to the response, the contact profile is updated.

• Requested call back. Captured when the recipient submits his or her request after clicking the embedded link in an email or Web offer.

• Requested more info. Captured when the recipient submits his or her request after clicking the embedded link in an email or Web offer.

• Submitted Source Code. Captured when a contact or prospect enters a source code and offer code in the Do you have Another Offer form in the Offers page.