About Using Personalization Items

You can insert any field from the Personalization Elements menu (Text editor) or Items menu (HTML editor) that is available for a treatment by selecting the item, then clicking the insert arrow when editing the treatment.

For example you might want to personalize an offer with the contact’s name, such as: Exciting Offer for [Field: First Name] [Field: Last Name]. Using the Merge Fields category, select the personalization item [Field: First Name] and insert it into the desired location in the message. Repeat this procedure to add a last name. Typically, the tags for personalization items are enclosed in brackets ([ and ]). During run time, the target values are substituted for personalization elements.

Response forms, product links, Web treatment links, and Web survey links personalization items are encoded so that they become URL links containing the destination address, with campaign, treatment, and recipient codes included. Thus, the URL in any text-based email can become long.

The following list contains descriptions of how links to offer elements appear in an offer:

Web offer link. The following is an example of how a link to a Web offer appears in an offer. The hyperlink is the image (banner_midsize.gif). When you click the link, the Web offer (Introducing Diet Vanilla Cake) appears.
```
<a href="[*Web Offer: Introducing Diet Vanilla Cake]"><img 
src="banner_midsize.gif" border=0 width="149" height="43"></a>
```

Event link. The following is an example of how a link to an Event appears in an offer. The hyperlink is Click Here. When you click the words Click Here, the specific Event appears.
```
<a href="[*Web Offer: Introducing Diet Vanilla Cake]">Click here</a>
```

Web survey link. The following is an example of how a link to a Survey appears in an offer. The hyperlink is the image (customer_survey.gif). When you click the image, you are taken to a predefined Web survey page.
```
<a href="[*Web Survey: Diet Vanilla Cake Survey]"><img src="images/
customer_survey.gif" border=0 width="156" height="23"></a>
```

Web surveys are used to capture customer feedback or qualify leads. Using the Web Survey designer, you can design a survey one time, reuse questions and answers for multiple surveys, and deploy the survey on the Web and in the Call Center. For information on Web surveys, see About Web Surveys and Landing Sites.

Trackable URLs link. The following is an example of how a link to a trackable URL appears in an offer. The hyperlink is Click Here. When you click the words Click Here, the specific URL appears, showing any specified data elements.
```
<a href="[*Trackable URL: DVC URL]">Click here</a>
```

Products link. The following is an example of how a link to a Product URL appears in an offer. The hyperlink is the image (order_now.gif). When you click the image, the specific product page appears.
```
<a href="[*Product: Diet Vanilla Cake]"><img src="images/order_now.gif" border=0 
width="81" height="23"></a>
```