Loading a Campaign with Associated Segments

The following procedure shows how to load a campaign with associated segments.

To load a campaign with associated segments

  1. After the desired segments are associated, navigate to Campaigns screen, Campaign List, Design, and then the Allocation view.

  2. In the Allocation view, allocate the segment or segments to your treatments.

  3. From the Campaign Form menu, choose Load Campaign to associate the members of the segment with the campaign.

  4. Pick a time and date for the load request, and then click OK.

The following table describes how prospects and contacts can be used in segments associated with campaigns.

Scenario Data Source Integration Object Comments

Segment contains only contacts

Siebel OLAP or Siebel OLTP

Marketing Contact

Fully supported. Contacts exist in the Siebel transactional database, so data is inserted only into the S_CAMP_CON table.

Segment contains only contacts

Non-Siebel database

Marketing Contact

Fully supported. New contacts and accounts (if mapped) are created in the Siebel transactional database.

Segment contains only prospects

Siebel OLAP or Siebel OLTP

Marketing Person

Fully supported. Prospects exist in the Siebel transactional database, so data is inserted only into S_CAMP_CON.

Segment contains only prospects

Non-Siebel database

Marketing Prospect

Fully supported. New prospects are created in the Siebel transactional database.

Make sure that the Campaign Load List Format for the segment is configured to load data into the Marketing Prospect integration object.

Segment contains contacts and prospects

Siebel OLAP or Siebel OLTP

Marketing Person

Fully supported. Contacts and prospects exist in the Siebel transactional database, so data is inserted only into S_CAMP_CON and S_DD_USER_KEY tables.

Segment contains contacts and prospects

Non-Siebel database

Not applicable

Currently not supported.