Creating and Using Offers and Treatments

This chapter describes how to create offers and treatments to present content on product and services to current and potential customers as part of a campaign. It includes the following topics:

• About Creating and Using Offers and Treatments

• Process of Creating and Modifying Offers

• About Creating and Editing Treatment Templates

• Process of Creating and Editing Treatment Templates

• About Email Treatments

• Process of Working with Email Treatments

• About Using Personalization Categories When Editing Treatments

• About Creating Conditional Content in Treatments

• Previewing Treatments

• About Fax Treatments

• Process of Working with Fax Treatments

• Web Treatments

• Creating Other Treatment Types

• Associating Literature with Treatments

• Implementing Test and Control Groups for Treatments