Managing Marketing Assets and Collateral

Using the Marketing Asset feature, you can track the physical inventory of your marketing collateral, monitory inventory status, and manage requests for vendors to replenish your marketing materials.

The Marketing Assets screen provides a running inventory of each collateral item, with visual indicators that show when collateral is likely to require replenishment. For more rigorous purchase processes, the fulfillment process supports tracking of vendors and multiple bids for fulfillment requests to make sure that the low price supplier is always used.

Marketing Assets is integrated with Siebel Content Center. Using Content Center, users can use version management for revision of content, and implement workflow-driven approval processes.

This task is a step in Process of Creating Marketing Plans and Budget Requests.