Implementing Third-Party Personalization Engines Integration Scenario

Use the following steps to implement this:

• Analyze historical data and create a new model that accesses the relevant data about customers and predicts the probability of their defection.

• Create a business service that integrates Siebel with the third-party software and runs the predictive model.

• Write personalization rules that trigger the business service in response to customer actions. These run-time personalization events are passed to the third-party engine through the business service interface.

• Write personalization rules to deliver a special offer to a customer based on results from the model.

When the customer enters the Web site, he or she might fill out a survey or just browse the site. A special offer appears in a new browser window. Because the offer is targeted specifically to the customer, he or she takes the time to look at it instead of exiting the Web site.