Understanding the Target Audience

The key to implementing Siebel Personalization is to understand the target audience, whether customer, channel partner, or employee. When the target audience is identified, then the business imperative for that audience must be clearly defined.

You should consider the following:

• What views should be shown or hidden, depending on the user interacting with the system?

• Should certain applets be shown or hidden?

• What opportunities are there to show customized content to users based on their profiles?

• What events take place that should be tracked? Alternatively, are there business requirements for tracking certain events?

• Can benefits be derived from delivering personalized content to employees as well as customers and channel partners?

Once a personalization system is in place, then the business manager and personalization administrator must develop an ongoing strategy to monitor and implement changes in business requirements as well as evaluate the effectiveness of the current personalization plan.