Using MVG Profile Attributes to Improve Searches

Siebel Personalization provides a hook for entering dynamic search specifications on applets and business components. Administrators can use these dynamic search specifications to target the content to the user based on their profile information. Personalization supports MVG attributes in order to extend the profile, which you can use to track information on customers that cannot be captured in single value fields. These attributes could be hobbies, interests, and so on.