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### Process of Handling Campaigns To handle campaigns, perform the following tasks: Create a campaign record, see Creating Records and Campaign Fields. Assign campaign recipients, see Targeting Contacts for Campaigns. Execute the campaign. Track campaign responses, see Recording Responses to Campaigns. Measure campaign effectiveness, see Measuring Campaign Effectiveness. Associate leads with the campaign. If the campaign generates leads, you must associate the new leads with the campaign from which they came, see Creating Records and Leads Fields.

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