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## Leads (Sales Aspects) Leads play an important role in the sales process. The sales process might originate with lead generation. Leads move progressively through qualification to conversion. For more information about the sales process, see Managing Marketing. You can convert leads to contacts, accounts, deal registrations, and opportunities. After a lead has been converted to an opportunity or deal registration, it enters the sales process. Certain fields in the opportunity or deal registration record obtain their values from the lead record. These values are based on mapping the leads that have been converted during the sales process.

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