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##### Campaigns Real-Time Reporting Subject Area ### Availability This subject area is available in all editions of Oracle CRM On Demand. ### Business Purpose This subject area enables the comprehensive analysis of campaigns by campaign, user, and date dimensions. It allows you to analyze campaign results, performance, and return on investment (ROI). It also contains metrics to help you to solve problems in achieving campaign goals and optimizing future campaigns. ### Relationship Type Simple ### Dimensions This subject area has the following dimensions: Campaign Date Owned By User ### Metrics The complete list of metrics for this subject area is as follows: Campaign Metrics Number (#) of Campaigns Number (#) of Campaigns Planned Number (#) of Campaigns Active Number (#) of Campaigns Completed Number (#) of Accounts for Campaign Number (#) of Contacts for Campaign Number (#) of Leads for Campaign Number (#) of Opportunities for Campaign Number (#) of Wins for Campaign Percentage (%) of Budget (Definition: The cost multiplied by 100, then divided by the budgeted cost.) Percentage (%) of Lead Target Achieved (Definition: The number of leads multiplied by 100, then divided by the lead target.) Percentage (%) of Revenue Target Achieved (Definition: The closed revenue multiplied by 100, then divided by the revenue target.) Average (Avg) Days to Close Opportunity (Opty) for Campaign Cost per Closed Sale (Definition: The cost divided by the number of wins.) Average (Avg) Cost Per Closed Sale (Definition: The average cost divided by the number of wins.) Cost per Lead (Definition: The cost divided by the number of leads.) Average (Avg) Cost Per Lead (Definition: The average cost divided by the number of leads.) Lead Conversion Rate for Campaign Closed Revenue for Campaign Opportunity Revenue for Campaign Average (Avg) Closed Revenue for Campaign Opportunity Win Rate for Campaign ROI ### Usage Notes None

Published 5/23/2022 | Copyright © 2005, 2022, Oracle and/or its affiliates. Legal Notices.