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##### Campaign Historical Analytics Subject Area ### Availability This subject area is available in all editions of Oracle CRM On Demand. ### Business Purpose This subject area enables the comprehensive analysis of campaigns by campaign, user, and date dimensions. It allows you to analyze campaign results, performance, and the return on investment (ROI). It also contains metrics to help resolve problems in achieving campaign goals and optimizing future campaigns. ### Relationship Type Simple ### Dimensions This subject area has the following dimensions: Campaigns Owned By User Date ### Metrics The complete list of metrics for this subject area is as follows: Metrics Number (#) of Campaigns Number (#) of Campaigns Active Number (#) of Campaigns Completed Number (#) of Campaigns Planned Number (#) of Leads Number (#) of Opportunities Number (#) of Wins Number (#) of Accounts for Campaign Number (#) of Contacts for Campaign Percentage (%) of Budget (Definition: The cost multiplied by 100, then divided by the budgeted cost.) Percentage (%) of Lead Target Achieved (Definition: The number of leads multiplied by 100, then divided by the lead target.) Percentage (%) of Revenue Target Achieved (Definition: The closed revenue multiplied by 10, then divided by the revenue target.) Average (Avg) Days to Close Opportunity (Definition: The number of days to close an opportunity divided by the number of wins.) Avg Days to Convert Lead (Definition: The number of days between the lead-created date and lead-converted date divided by the number of leads converted to opportunities.) Cost per Closed Sale (Definition: The cost divided by the number of wins.) Avg Cost Per Closed Sale (Definition: The average cost divided by the number of wins.) Cost per Lead (Definition: The cost divided by the number of leads.) Avg Cost Per Lead (Definition: The average cost divided by the number of leads.) Lead Conversion Rate (Definition: The leads who became customers, expressed as a percentage.) Revenue Closed Revenue Avg Closed Revenue Opportunity Win Rate (Definition: The total number of win opportunities, divided by the total number of won and lost opportunities.) Return on investment (ROI) ### Usage Notes None

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