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##### Event Historical Analytics Subject Area ### Availability This subject area is available in all editions of Oracle CRM On Demand. ### Business Purpose An event can be any type of promotional or educational event that is attended by sales personnel or other professionals. From a company's perspective, the following are the event types: Sales Representative Level. Executed by a manager or one or more sales representatives. Corporate or National Level. A national training event or meeting targeted at a specific group of professionals. You can plan events at the national level for either a specific product or period and then allocate resources by region, district, or sales representative. For example, pharmaceutical companies require metrics and information about medical events to align sales and marketing activities. From a compliance perspective, reports provide information to companies, so that companies can control their budgets and ensure that there is little or no deviation. ### Relationship Type Simple ### Dimensions This subject area has the following dimensions: Account Account Event Date Event Invitees Lead Lead Event Opportunity Opportunity Event Owned By User Product Product Category ### Metrics The complete list of metrics for this subject area is as follows: Event Metrics Number (#) of Accounts for Event Number (#) of Events Number (#) of Invitees Number (#) of Leads for Event Number (#) of Opportunities for Event Budget Surplus/Shortfall (Definition: The difference between the event budget and the event cost.) Event Budget The Event Budget metric comes from the dimension. When only the Event dimension is used the metric is the sum of the dimension field value. However, when other dimensions (particularly invitee) are used, the metric is calculated as the maximum of the dimension field value. Event Cost (Definition: The cost of the completed activities for all attendees associated with an Event.) ### Usage Notes If your company changes the display name for Event to a custom name, the custom name appears in your reports. In releases earlier than Release 29, reports that included the Product Category and Events dimensions produced no results if there was no product associated to the event. This behavior was changed in Release 29 and Product Category is now independent of Event-Product associations. Number (#) of Accounts for Event returns the number of accounts that are associated with events that have invitees. Number (#) of Leads for Event returns the number of leads that are associated with events that have invitees. Number (#) of Opportunities for Event returns the number of opportunities that are associated with events that have invitees. Events with No Invitees Events that have zero invitees are excluded from reports, except for one special case. The only way to have a zero invitee event appear in a report is to use the Event dimension only (do not add a second dimension) and do not include any metrics.

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