Marketing Event Driven Dialogue

The Event Driven Dialogue feature helps enable timely sales and services designed around specific customer needs. Specific events are tracked for different customers and these events are used to trigger appropriate program stages for the marketing program. This ERD (see the following figure) illustrates the various relationships between Marketing Program, Stage, and Event Triggers. The wait period between stages is also tracked.

The following table lists the entities in this ERD and their corresponding tables.

Entity	Table
Action List	S_MKTPRGACT_LST
Call List	S_CALL_LST
Campaign Contact	S_CAMP_CON
Event Trigger	S_MKT_EVT_TRG
Event Trigger History	S_MKTEVTRG_HST
Event Trigger Mapping	S_MKTEVTRG_MAP
Lead Source	S_SRC
Marketing Campaign	S_SRC
Marketing Event or Activity	S_SRC
Marketing Program	S_SRC
Marketing Program Action	S_SRC
Marketing Stage	S_SRC
Marketing Stage Wait	S_MKT_STGWAIT, S_MKT_STGWT_REL
Offer	S_DMND_CRTN_PRG
Party	S_PARTY
Person	S_CONTACT
Position	S_POSTN
Response	S_COMMUNICATION