Marketing Plans

This ERD (see the following figure) illustrates how marketing plans are used in conjunction with the financial modeler for the purposes of financial planning. Marketing plans are multilevel groupings of plan elements (campaigns) or sub-plans. Financial goals and costs can be forecasted for each level of the plan, tracked against actual achievement after campaign execution, and rolled up to the top-level plan. Funds can also be allocated for different plans in different periods and used as inputs for accounting purposes or in financial calculations.

The following table lists the entities in this ERD and their corresponding tables.

Entity	Table
Call List	S_CALL_LST
Marketing Development Fund	S_MDF
Marketing Event Cost	S_SRC_COST
Marketing Event or Activity, Marketing Plan, Other Marketing Plan or Activity	S_SRC
Marketing Goal	S_SRC_GOAL
Period	S_PERIOD
Planned Marketing Development Fund Allocation	S_MDF_ALLOC
Product or Service, Product Line, Other Product or Service	S_PROD_INT, S_PROD_LN
Product Promotion	S_PROD_INT_SRC