Oracle Customer Hub (UCM)

Oracle Customer Hub (UCM) is configured to store a clean and unified profile for enterprise customers, partners, and prospects. Traditional customer data, such as accounts, contacts, households, partners, prospects, and agent data is included as well as customer relationship information, address information, and asset information. Oracle Customer Hub (UCM) interacts within an enterprise architecture by integrating with key back-office systems to act as the master record for the customer-specific subset of an organization’s data.

Oracle Customer Hub (UCM) is based on the Siebel party data model. This model uses a single-party entity to represent organizations, positions, user lists, contacts, and employees and is implemented with Siebel extension tables. Each record of the party data model table can have complex hierarchical relationships with other parties.