Disabling Data Cleansing for Specific Records
You can disable data cleansing for accounts, contacts, and prospects on a record-by-record basis for both real-time and batch mode processing.
To disable data cleansing for a record
- Drill down on the record for which you want to disable cleansing, and then click the More Info view tab. 
- In the More Info form, select the Disable Cleansing check box. Note: The Disable Cleansing check box is cleared (that is, cleansing enabled) by default for new records.