Data Matching

Data matching is the identification of potential duplicates for account, contact, and prospect records. Potential duplicate records are displayed in the Siebel application allowing you to manually merge duplicate records into a single record.

Data matching is supported for the Account, Contact, and List Mgmt Prospective Contact business components. For each business component, a set of fields is used for comparisons in the data matching process. The set of fields is configurable, and you can also specify other matching preferences such as the degree of matching required for records to be identified as potential duplicates.

Tip: The term deduplication is often used as a synonym for data matching particularly in names of system parameters.

In data quality you can enable and use both data cleansing and data matching at the same time, or you can use data cleansing and data matching on their own.