About Siebel Loyalty

Oracle’s Siebel Loyalty is a multichannel application that enables companies to create dynamic, cross-industry loyalty programs that drive strategic customer initiatives. Companies can drive desirable member behavior and foster long-term customer loyalty by creating reward programs and promotions. For example, it can be used to create and manage:

• Airlines' frequent flyer programs

• Hotels' frequent guest programs

• Retailers' frequent shopper programs

• Cruise Lines' and Railways' frequent traveler programs

• Telecommunications firms' loyalty programs

Any of these programs can include promotions, which give members extra rewards for specific behavior. For example:

• A promotion can give members bonus points for purchasing a specific product during a specific month.

• A program can include promotions that give a member a set number of points for completing a purchase, additional points for being part of a high-level tier, and more points after three items are bought.