Creating and Associating Tactics with Marketing Plans

A plan tactic is a marketing program, event plan, or stand-alone campaign that you have associated with a marketing plan. A marketing plan can be associated with any number of marketing programs, event plans, or stand-alone campaigns:

• A marketing program is any program created in the Programs screen.

• An event plan can be any event plan created in the Events screen.

• A stand-alone campaign can be any campaign created in the Campaigns screen that is not associated with a marketing program.

You can create new tactics while developing your marketing plan or associate existing tactics with the marketing plan.

This task is a step in Process of Creating Marketing Plans and Budget Requests.