Dun & Bradstreet Integration

This ERD (see the following figure) illustrates how Siebel Business Applications integrate with Dun & Bradstreet Organization information. A D & B organization can be classified as doing business in one or more industries, and can provide information about contacts at the organization and their management responsibilities. In addition, a D & B organization can indicate its direct parent organization, its ultimate domestic parent, and its ultimate global parent. A Siebel organization unit (for example, an account) can be related to its equivalent D & B organization and its associated parent organizations. Contact information from one or more D & B organizations can be used to create one or more call lists.

The following table lists the entities in this ERD and their corresponding tables.

Entity	Table
Call List	S_CALL_LST
Call List D & B Organization	S_DNB_ORG_LST
D & B Contact Responsibility	S_DNB_CON_MRC
D & B Management Responsibility Type	S_DNB_MRC
D & B Organization	S_DNB_ORG
D & B Organization Industry Classification	S_DNB_ORG_SIC
D & B Standard Industry Classification	S_DNB_SIC
Industry	S_INDUST
Organization Industry Classification	S_ORG_INDUST
Organization Unit	S_ORG_EXT, S_PARTY
Prospect	S_PRSP_CONTACT