Inviting Contacts and Prospects to an Event Using Siebel Marketing

Customers who have purchased the required license options for Siebel Marketing, can invite contacts or prospects to an event through an email marketing campaign. This involves creating a target segment or list of invitees, associating a related event to a campaign and email offer, and executing the campaign to send out email invitations with an embedded Event Web site URL. During execution, campaigns that have a related event automatically add the campaign contacts or prospects to the event as attendees, with a Registration Status of Invited.

Unlike contacts, prospects are not required to log in to the Events Web site in order to register for an event. This method for inviting prospects may be particularly useful in the case where third-party prospect lists are imported and not promoted to contacts. Invited prospects are shown in the Events screen, Attendees subview. For more information on Email Offers and Campaigns, see Siebel Marketing User Guide.

After you invite the attendees, you can register them using the Events screen, Participants view. For more information on how to register invited attendees, see Registering for an Event.