Setting Goals and Assumptions for an Event Plan

Each event plan can be associated with a set of goals and assumptions. Each goal is a metric against which the performance of the plan will be measured, given certain quantitative assumptions.

To create a goal for an event plan

1. Navigate to the Site Map > Events > Event Plans view.

2. In the Event Plans list, select and drill down on the event plan.

3. Click the Plan view tab and then click Goals.

4. In the Goals list, create a new record.

5. In the Metric field, select the appropriate value and complete the following steps based on that choice.

   • If the goal is a financial metric, in the Target Amount field, complete the target value for the goal.

   • If the goal is s non-financial metric, in the Target Quality field, complete the target value for the goal.

6. If known, in the Forecast Amount column, type the forecast value.

   If you do not know the expected forecast value, leave the field empty and complete the field after you have developed a forecast.

Note: If the goal has a number format of percentage be sure to type whole number values, not decimal values. For example, an ROI goal of 15% should be completed at 15, not .15.

To create an assumption for an event plan

1. Navigate to the Site Map > Events > Event Plans view.

2. In the Event Plans list, select and drill down on the event plan.

3. Click the Plan view tab and then click Goals.

4. In the Assumptions list, create a new record.

5. In the Metric field, select the appropriate value and complete the following steps based on that choice.

   • If the goal is a financial metric, in the Target Amount field, complete the target value for the goal.

   • If the goal is s nonfinancial metric, in the Target Quality field, complete the target value for the goal.

6. If known, in the Forecast Amount column, type the forecast value.

   Note: If you do not know the expected forecast value, leave the field empty and complete the field after you have developed a forecast.