1. Loyalty Administration Guide
  2. Example of Creating a Complex Frequency Promotion

Example of Creating a Complex Frequency Promotion

A complex frequency promotion gives members a varying bonus that depends on the number of times they buy a product during a given period.

For example, during a specific period:

  • Fly DEN - CHI 3 times, receive 1,000 bonus

  • Fly DEN - CHI 4 or 5 times, receive 3,000 bonus

  • Fly DEN - CHI 6 or more times, receive 5,000 bonus

Unlike a simple frequency promotion, a complex frequency promotion does not give members a bonus as soon as the complete the required number of actions. Instead it waits until the end of the promotion period to give a bonus, because the bonus that is given varies in a step function based on the total number of applicable purchases.

This example assumes that you have already created the loyalty program and the product needed for this promotion.

This example shows one possible use of complex frequency promotions. Your use of these promotions can differ, depending on your business model.