Siebel Loyalty Users

Siebel Loyalty can be used by:

• Host Organization’s Employees. Sales employees and member service representatives can enroll customers as members in loyalty programs, sell products that give rewards to members, redeem members’ rewards, and resolve members’ service requests. Other employees include administrators that configure server components and engine parameters. In addition, the relationship marketing manager can set up programs, partners, products, and promotions.

• Partners. Partners can use the Siebel Loyalty Partner Portal to work with Siebel Loyalty through the Web. If it is appropriate to the business model, then partner companies can deal with members in the same way that the host organization employees can. For example, in the automobile industry, it is typical for dealers to sell products to customers and enroll customers as members in reward programs. In addition, you can reward partners based on their sales of your products.

• Customers and Members. Customers can use Siebel eLoyalty to sign up as members in programs through the Web. Members can use eLoyalty to check their point balances, redeem their points for rewards and perform other activities through your Web site, such as updating profiles, generating statements, referring friends, and logging service requests.

All of these users share information in the same database, and they are all able to view information that the others entered when appropriate. For example, when members use eLoyalty to self-enroll, your employees can see the information they entered.