Configuring Basic Email Personalization Mode
To configure basic email personalization mode, perform the steps in the following procedure.
To configure basic email personalization mode
Navigate to the Administration - Server Configuration screen, then the Servers view.
Select a server.
In the Components tab, query for the Marketing component.
Click the Parameters tab for this object manager.
Query for the Email Personalization Format parameter.
Make sure the Value field is set to any value other than a path name. For example, set it to Default Merge Fields. Using a nonpath name as a value allows Basic Personalization.