About Data Decay Functionality

Data decay is the way in which managed information becomes degraded or obsolete. You manage data decay in contact and account records from the Data Decay dashboard. The following two factors cause data decay:

• Data management is not up-to-date. When a data management module is unable to catch up with data changes or suffers from a lack of proper attention.

• Data storage application does not respond in time. When the data storage application does not respond in time to a new standard.