1. Customer Hub (UCM) Master Data Management Reference
  2. About Oracle Customer Hub (UCM) Concepts

About Oracle Customer Hub (UCM) Concepts

Oracle Customer Hub (UCM) is configured to store a clean and unified profile for enterprise customer data. Oracle Customer Hub (UCM) is the primary Master Data Applications product and serves as the example for the configuration and administration tasks that are documented in this guide.

The following figure illustrates the way in which Oracle Customer Hub (UCM) consolidates customer data collected from various systems into a single, mastered collection of data, from which subscribing applications then might draw.

Key Components of Oracle Customer Hub. In this image, Trusted Master Data is surrounded by the features: Govern, Share, Cleanse, and Consolidate. On either side of Trusted Master Data, the applications that might draw from the master data are shown. On one side: Siebel CRM, Oracle E-Business Suite, SAP, JD Edwards, Peoplesoft, Custom Applications, and Other. On the other side: Siebel CRM, Oracle E-Business Suite, SAP, JD Edwards, Peoplesoft, Custom Applications, Business Intelligence.

In addition to storing the primary set of customer data for an enterprise, Oracle Customer Hub (UCM) also includes many features to cleanse, evaluate, publish, store, and manage this customer data. The following figure illustrates the five areas of functionality for Oracle Customer Hub (UCM).

Oracle Customer Hub (UCM) detailed functionality: This image is described in the surrounding text.

As shown in this image, the five areas of Oracle Customer Hub (UCM) functionality are as follows:

  • Master. Trusted Customer Data, Roles and Relationships, Party, Vertical Variants, Related Data Entities.

  • Govern. Events and Policies, Profile and Correct, Hierarchy Management, Data Governance Manager, Privacy Management, History and Audit.

  • Share. Web Services Library, Publish and Subscribe, Transports and Connectors, Authorization, Registry.

  • Cleanse. Multiply Language, Address Validation, Parse, Enhanced Match and Merge Unmerge, Manage Decay, Enrich.

  • Consolidate. List Import Workbench, Identification and Cross-Reference, Source Data History, Rules-Based Survivorship.