Deploying Oracle Customer Hub (UCM) Using Oracle Application Integration Architecture

The deployment of Oracle Customer Hub (UCM) Applications uses several prebuilt connectors along with the full Siebel Enterprise Application Integration module functionality to integrate and consolidate customer information across back-office systems. For more information about this deployment, see Oracle Customer Hub (UCM) Prebuilt Business Services.

Oracle Master Data Management Applications use Oracle Application Integration Architecture framework to synchronize account, contact, prospect, and household data across disparate systems. Each application on Oracle Application Integration Architecture can act as a source of new and updated customer information and can also receive new and updated information from other applications.

Oracle Application Integration Architecture can also synchronize customer information between Oracle Customer Hub (UCM) and Siebel Business Applications (including previous versions). The current Oracle Application Integration Architecture business processes are used primarily for scenarios in which multiple applications store a copy of the customer profile and require Oracle Customer Hub (UCM) to act as the primary registrar to determine the validity of the new and updated customer information. The multiple applications can include Siebel Business Applications, back-office systems, and legacy applications.

Oracle Application Integration Architecture provides a reusable integration solution with Oracle Customer Hub.

In this scenario, shown in the following figure, Oracle Customer Hub (UCM) operates as a stand-alone application as in the figure in the topic Deploying Oracle Customer Hub (UCM) but is deployed with Oracle Application Integration Architecture Server.