About Siebel In-Memory Next Best Action

Oracle’s Siebel In-Memory Next Best Action is an integration framework between Siebel Business Applications and Oracle Real-Time Decisions that enables personalized, contextual, one-to-one recommendations across multiple channels. Siebel In-Memory Next Best Action replaces the Siebel Intelligent Offer Generation product, which is a Siebel Marketing application module. Siebel In-Memory Next Best Action makes the Siebel Call Center and Oracle Real-Time Decisions integration customizable and compatible with Oracle RTD version 11g. It provides an open, extensible, and configurable workflow-driven integration between Siebel Business Applications and Oracle RTD 11g.