1. In-Memory Next Best Action Guide
  2. About the Range of Recommendation Types

About the Range of Recommendation Types

Siebel In-Memory Next Best Action provides the following default recommendation types:

  • Marketing Offers

  • Products

  • Loyalty Promotions

However, you can also configure any type of recommendation, and this ability to configure additional recommendation types allows you to provide a wider range of recommendations. Recommendation types are modeled as choice groups in Oracle Real-Time Decisions, and then associated to the choice groups within the Administration - Marketing - Response Management (RTD) view within the Siebel application. For more information about how to configure recommendation types, see Setting Up Siebel In-Memory Next Best Action.