Measuring a Loyalty Program’s Results

After a program is in place, you measure its results to see whether it is achieving the goals you set during the design phase.

For example, if the goal was to make your most frequent customers increase the number of transactions, then you would measure:

• How much these transactions have increased?

• What effect the increase has had on revenue and earnings?

• What is the ROI of the program? (ROI is defined as the increase in earnings divided by the cost of implementing the program.)

This measurement of the results can help you improve the design of the current program. Like the design phase, the measurement phase can use Oracle Business Intelligence.