Siebel Loyalty Members

The members of programs can be:

• Individuals. Each individual has a unique Membership number. Most business-to-consumer programs, such as programs for airlines, hotels, and retailers, enroll individuals as members.

• Households. Each household has a unique Membership number. Multiple individuals can be part of the household, and an individual accrues or redeems points through the household's membership For example, a grocery store or retail store might enroll an entire household in a program, so the household gets the bonus no matter which member of the family makes purchases.

• Accounts. A company or an organization is the member. The account is generally used for business-to-business loyalty programs. For example, some companies, such as transportation firms, run loyalty programs that only have companies as members, so the company gets the reward whenever any of its employees makes a purchase. Some airlines' frequent flyer programs provide rewards to the individual who flies and to that individual's employer, which is an example of a mixed individual/account loyalty program.