Content Targeting Diagram

Siebel Personalization lets you combine together your detailed understanding of your content and your users. The following figure illustrates that by using content and users you define content attributes and build the user profile. Both are used to create rules.

In this image of a diagram, there are two branches that converge into one. In the first branch, Content (Products, Literature, Business Components and so on) is connected to Define Content Attributes. Define Content Attributes is connected to Create Rules. Create Rules is connected to Siebel Web Client, Siebel Mobile Web Client, and All Other Channels. In the other branch, Users (Customers, Channel Partners, Employees) is connected to Build User Profile. Build User Profile is connected to and converges with the other branch at Create Rules. As previously mentioned, Create Rules is connected to Siebel Web Client, Siebel Mobile Web Client and All Other Channels.