Scenario for Using Assignment Manager in Marketing Organizations

This scenario gives one example of how you can use Assignment Manager in a marketing organization. You might use Assignment Manager differently, depending on your business model.

In a marketing organization, you want to route responses from a new product campaign appropriately to the telesales team responsible for handling the campaign. In this case, the assignment administrator creates assignment rules using the Campaign assignment object, with Product and Workload criteria, to make sure that there is a fair distribution of leads to telesales personnel.