Event Plan Definition

The definition phase typically includes the following business tasks:

• Defining the purpose of the event. Decide what do you want the event to accomplish.

• Defining the type of event. Decide if the event will be a seminar, a conference, a roadshow, or another type of event.

• Defining the scope of the event. Estimate approximately how many people will attend and for how long. Identify what types of people will attend.

• Determining the nature and the logistics of the event. Determine if the event will require specific timing, a specific location, or a venue.

• Creating an action plan. Identify what activities are required to conduct a successful event.

• Creating a budget for the event. Identify the budget categories and the anticipated costs associated are with each category.