Performing Business and SWOT Analysis for a Managed-Care Business Plan

When creating a business plan for managed care, the managed-care account manager needs to analyze both the market and the account. Two views in the business plan view that are useful during the analysis phase of preparing the business plan are:

• Business Analysis view for reviewing syndicated prescription data:

  • Rx Trend by Plan - Volume

  • Rx Trend by Plan - Market Share

• SWOT view for entering information about:

  • The account’s (MCO’s or PBM’s) strengths and weaknesses

  • The opportunities and threats that the managed-care account manager needs to address in the business plan

This task is a step in Scenario for Managed Care.

To enter SWOT information for a business plan

1. Navigate to the Business Plans screen, then the Business Plan List view.

2. Drill down on a business plan record.

3. Click the Business Analysis tab.

4. Use the Business Analysis view to review prescription trends for the market of interest.

   For general information about analysis of syndicated data, see Analyzing Syndicated Data.

5. Click the SWOT tab, and complete the fields on the SWOT form that appears.

   Some fields are described in the following table.

   Field	Comments
   Strengths	For example, a recent study shows your drug is better tolerated by patients.
   Weaknesses	For example, the MCO has very restrictive reimbursement policies for drugs in your market.
   Opportunities	For example, a change of policy in the account makes it easier to get a drug added to the formularies.
   Threats	For example, a study indicates that a competitor’s product is as effective and less expensive than the product you are promoting.