CRM Business Object Management Overview

CRM represents customers (companies, sites, consumers), contacts of customers, and workers as business objects in the customer data model. Business objects can have different roles attached to them. Depending on the role that a business object plays, it can require different types of data and can participate in different relationships with other business object-role combinations.

CRM provides:

• Setup tables that define possible business object roles and relationships.

• Components that enable you to manage data, roles, and relationships for customers in the BORM.

• Business object searches that enable you to locate an existing business object to use in transactions.

• The capability to quickly create a business object immediately by entering essential information.