Overview of the Student Recruiting Process

One of the biggest challenges higher education institutions are facing today is related to recruiting. There are many choices out there for prospective students: community colleges, public institutions, private institutions, virtual universities, and so forth. In fact many students “swirl” amidst some of these options. With all the choices out there, all the information now readily accessible to prospects on the web, and recruiting efforts starting earlier and earlier, it has become harder to stand out in the crowd. Institutions need to not only generate awareness, but also be able to demonstrate that they have exactly what you are looking for and that they are the right choice—and then to deliver on it so that word of mouth feedback on social networking sites works in your favor.

See product documentation for PeopleSoft Campus Solutions Application Fundamentals, "Introducing Customer Relationship Management for Higher Education" and PeopleSoft Recruiting and Admissions.