Understanding Student Retention

The cost of replacing a student is far higher than that of retaining one. After you have recruited and enrolled the best set of applicants, you want to ensure that you retain them. CRM for Higher Education 9.1 includes several features that enable higher education institutions to retain more students by deepening their relationships using all the information the institutions know about the students and by better resolving their issues.

To successfully retain students, you must have access to the data that gives you a better picture of the student's situation and whether he or she is at risk. Some at-risk factors might be financial needs, decreasing GPA, or lack of participation in classes, clubs, and so on. You must be able to identify these red flags, which are typically housed in Campus Solutions, and proactively reach out to the student before it is too late. In CRM for Higher Education, you can access student information in two ways:

• Student Enterprise Integration Point (EIP).

• Building Audiences from Student Data.