Defining Collateral Elements
Collateral refers to any materials used to deliver your campaign message. Collateral can be printed material, such as a flyer or magazine insert, a radio or television ad, or a script used by a marketing agent.
This topic discusses how to define collateral types and subtypes.
Note: Collateral type and collateral subtype are included for reporting organizational purposes and are fully modifiable: no system requirements exist for the codes, so you can define them as you want.
To define collateral types, use the Content Types (RA_UD_CONT_TYPE) component. To define collateral subtypes, use the Content Subtypes (RA_UD_CNT_STYPE) component.
|
Page Name |
Definition Name |
Usage |
|---|---|---|
|
RA_UD_CONT_TYPE |
Define collateral types. |
|
|
RA_UD_CNT_STYPE |
Define collateral subtypes. |
Use the Collateral - Types page (RA_UD_CONT_TYPE) to define collateral types.
Navigation
Image: Collateral - Types page
This example illustrates the fields and controls on the Collateral - Types page.
Use collateral types to define broad categories of collateral.
|
Field or Control |
Definition |
|---|---|
| Collateral Type |
Enter a code that identifies the collateral type. |
| Description |
Enter a description of the collateral type. |
Use the Collateral - Sub Types page (RA_UD_CNT_STYPE) to define collateral subtypes.
Navigation
Image: Collateral - Sub Types page
This example illustrates the fields and controls on the Collateral - Sub Types page.
Use collateral subtypes in conjunction with collateral types to more narrowly define a particular type of collateral. A collateral type of print, for example, may include many subtypes, such as flyers, letters, brochures, and other forms of printed material.
|
Field or Control |
Definition |
|---|---|
| Collateral SubType |
Enter a code that identifies the collateral subtype. |
| Description |
Enter a description of the specific collateral subtype. |