Defining Cost Elements

Page Name	Definition Name	Usage
Costs - Types Page	RA_UD_COST_TYPE	Define cost types associated with campaigns.
Costs Page	RA_COST_METRICS	Define the costs that you associate with various campaign objects, including audiences and collateral.
Channel Cost Page	RA_CHANNEL_COST	Define default costs associated with a specific campaign channel.

To define cost types, use the Costs - Types (RA_UD_COST_TYPE) component.

Use the Costs - Types page (RA_UD_COST_TYPE) to define cost types associated with campaigns.

Navigation

select Set Up CRM, then select Product Related, then select Marketing, then select Costs, then select Types

Image: Costs - Types page

This example illustrates the fields and controls on the Costs - Types page.

Use cost type codes to categorize campaign costs.

Field or Control	Definition
Cost Type ID	Enter a code that identifies the cost type.
Description	Enter a description of the cost type.

To define costs, use the Costs (RA_COST_METRICS) component.

Use the Costs page (RA_COST_METRICS) to define the costs that you associate with various campaign objects, including audiences and collateral.

Navigation

select Set Up CRM, then select Product Related, then select Marketing, then select Costs, then select Costs

Image: Costs page

This example illustrates the fields and controls on the Costs page.

Cost ID codes associate a specific cost with a campaign, activity, collateral, or audience. Cost type codes describe a general category of expense, while cost ID codes more narrowly define it.

Field or Control	Definition
Cost ID	Enter a code that identifies the cost. Note: Develop a cost ID scheme before you begin setting up your cost ID codes. A good scheme enables you to categorize costs and leaves room for additions when necessary.
Description	Enter a description of the cost.
Cost Type	Select a cost type that reflects the broad category into which the cost falls.
Variable	Select whether the cost is variable or fixed. Select `Variable` to enable users to edit the Unit Cost field on either the Campaign Detail - Metrics page or the Campaign Detail - Activity Detail page. Select `Fixed` to prevent users from altering the Unit Cost field when you enter a value in the Cost field on either the Campaign Detail - Metrics page or the Campaign Detail - Activity Detail page.

To define channel costs, use the Channel Cost (RA_CHANNEL_COST) component.

Use the Channel Cost page (RA_CHANNEL_COST) to define default costs associated with a specific campaign channel.

Navigation

select Set Up CRM, then select Product Related, then select Marketing, then select Costs, then select Channel Cost

Image: Channel Cost page

This example illustrates the fields and controls on the Channel Cost page.

Define channel costs (default cost values) for campaign channels that are used frequently. When the specific channel is associated with a campaign activity, you can eliminate or modify the default values. To evaluate activity costs, you must record actual expenses on the Campaign Detail - Activities page.

Field or Control	Definition
Cost Type	Enter the code that identifies the category of expense to be measured.
Variable	When a cost ID is set up as a variable expense, an indicator appears in this check box.
Unit Cost	Displays the cost of a single unit of product (for example, a brochure has a unit cost of 1 USD). The total cost of purchasing brochures is determined by the quantity purchased multiplied by the unit cost.
Planned Cost	Enter the amount that you expect to pay for all units of the product or service to be measured (quantity multiplied by unit cost).
Actual Cost	Enter the amount that you actually pay for all units of the product or service. Note: Under most circumstances, you should leave this field blank because the information is entered on the Campaign Detail - Activities page.

Defining Cost Elements

Pages Used to Define Cost Elements

Costs - Types Page

Costs Page

Channel Cost Page