Defining Cost Elements
This topic discusses how to define cost elements.
Page Name |
Definition Name |
Usage |
---|---|---|
RA_UD_COST_TYPE |
Define cost types associated with campaigns. |
|
RA_COST_METRICS |
Define the costs that you associate with various campaign objects, including audiences and collateral. |
|
RA_CHANNEL_COST |
Define default costs associated with a specific campaign channel. |
To define cost types, use the Costs - Types (RA_UD_COST_TYPE) component.
Use the Costs - Types page (RA_UD_COST_TYPE) to define cost types associated with campaigns.
Navigation
Image: Costs - Types page
This example illustrates the fields and controls on the Costs - Types page.
![Costs - Types page](img/i-42c12a96n-778a.png)
Use cost type codes to categorize campaign costs.
Field or Control |
Definition |
---|---|
Cost Type ID |
Enter a code that identifies the cost type. |
Description |
Enter a description of the cost type. |
To define costs, use the Costs (RA_COST_METRICS) component.
Use the Costs page (RA_COST_METRICS) to define the costs that you associate with various campaign objects, including audiences and collateral.
Navigation
Image: Costs page
This example illustrates the fields and controls on the Costs page.
![Costs page](img/i-42c12a96n-77dc.png)
Cost ID codes associate a specific cost with a campaign, activity, collateral, or audience. Cost type codes describe a general category of expense, while cost ID codes more narrowly define it.
Field or Control |
Definition |
---|---|
Cost ID |
Enter a code that identifies the cost. Note: Develop a cost ID scheme before you begin setting up your cost ID codes. A good scheme enables you to categorize costs and leaves room for additions when necessary. |
Description |
Enter a description of the cost. |
Cost Type |
Select a cost type that reflects the broad category into which the cost falls. |
Variable |
Select whether the cost is variable or fixed. Select Variable to enable users to edit the Unit Cost field on either the Campaign Detail - Metrics page or the Campaign Detail - Activity Detail page. Select Fixed to prevent users from altering the Unit Cost field when you enter a value in the Cost field on either the Campaign Detail - Metrics page or the Campaign Detail - Activity Detail page. |
To define channel costs, use the Channel Cost (RA_CHANNEL_COST) component.
Use the Channel Cost page (RA_CHANNEL_COST) to define default costs associated with a specific campaign channel.
Navigation
Image: Channel Cost page
This example illustrates the fields and controls on the Channel Cost page.
![Channel Cost page](img/i-42c12a96n-77cd.png)
Define channel costs (default cost values) for campaign channels that are used frequently. When the specific channel is associated with a campaign activity, you can eliminate or modify the default values. To evaluate activity costs, you must record actual expenses on the Campaign Detail - Activities page.
Field or Control |
Definition |
---|---|
Cost Type |
Enter the code that identifies the category of expense to be measured. |
Variable |
When a cost ID is set up as a variable expense, an indicator appears in this check box. |
Unit Cost |
Displays the cost of a single unit of product (for example, a brochure has a unit cost of 1 USD). The total cost of purchasing brochures is determined by the quantity purchased multiplied by the unit cost. |
Planned Cost |
Enter the amount that you expect to pay for all units of the product or service to be measured (quantity multiplied by unit cost). |
Actual Cost |
Enter the amount that you actually pay for all units of the product or service. Note: Under most circumstances, you should leave this field blank because the information is entered on the Campaign Detail - Activities page. |