Overview of Benefits and Usage

Online Marketing provides the ability to merge data dynamically into documents using the Merge capability. The custom content extension extends this capability by allowing you to merge in external, customized content dynamically based on the profile interests of each recipient and your marketing strategy.

The custom action extension enables you to extend actions in the dialog process. Custom actions are custom Java Servlets or People Code Application classes that can execute business logic, update or retrieve profile information, and even retrieve or post information to external systems. You can insert custom actions as subtasks in both the Reach and Response actions of the Online Marketing dialog process.