PeopleSoft Online Marketing Business Processes

Using Online Marketing to create and run marketing dialogs requires that you perform a number of tasks. This section guides you in creating a dialog and provides a brief overview of the specific tasks involved. They include:

• Accessing and setting up

• Preparing Online Marketing for dialogs (the tasks in this step are performed through the PeopleSoft CRM Marketing application)

• Designing the dialog

• Deploying the dialog

• Analyzing dialog results (performed through PeopleSoft CRM Active Analytics Framework)

Image: Online Marketing dialog flow

The following process flow illustrates the PeopleSoft Online Marketing business processes, from the initial access and setup through dialog design, launch, and analysis.