Visitor profile fields
For example, you can use visitor data to:
- Build segments for use in campaigns or programs.
- Generate website visitor notifications.
- Build program builder feeders.
- Personalize your website by using web data lookups.
You can view visitor profile data using Insight reports or operational reports (available from Assets > Visitor Profiles > Profile Fields).
The following table lists the visitor profile fields applicable to Oracle Eloqua 10.
|Email Address||Visitor's email address, populated if the visitor is linked to an Oracle Eloqua email@example.com|
|ZIP Code (from IP)||Visitor's ZIP code or postal code detected from their IP address.||10101
|City (from IP)||Visitor's city detected from their IP address.||Chicago
|State/Province (from IP)||Visitor's state or province detected from their IP address.||California
|Country (from DNS)||Visitor's country derived from the DNS.||United States
|Country (from IP)||Visitor's country detected from their IP address.||United States
|Latitude (from IP)||Visitor's latitude detected from their IP address.||43.6532° N|
|Longitude (from IP)||Visitor's longitude detected from their IP address.||79.3832° W|
|Name||Visitor's name. Unknown visitors will return an empty value.||Jane Doe
|Customer GUID||Visitor's Global Unique Identifier (GUID) created by a cookie.||Customer_ID|
|Company (from IP)||Visitor's company name detected from their IP address.||Green Corp.|
|Company DNS Name||Visitor's company name derived from the DNS.||example.com|
|Time Zone||Visitor's time zone.||(UTC-05:00)EST|
|Time Zone Offset from GMT||Visitor's time zone difference from GMT.||-3
|Browser||Visitor's browser used. Oracle Eloqua may shorten version numbers to one decimal.||Firefox 37.0
|IP Address||Visitor's IP address.||203.0.113.1|
|ISP (from IP)||Visitor's internet service provider detected from their IP Address.||Comcast
|Most Recent Search Engine||Visitor's most recent search engine used.||Google
|Most Recent Search Query||Visitor's most recent search query performed.||Eloqua
|Most Recent Referrer||Visitor's most recent site that directed them to a tracked site.||www.example.com|
|Current Total Pages||Number of pages viewed on the visitor's most recent visit.||5|
|Total Pages||Total pages the visitor has visited over all time.||38
|Current Visit Length||Number of pages viewed during the visitor's most recent visit.||6|
|Total Time||Total time spent on tracked pages in minutes.||25
|Total Visits||Number of visits made over all time.||1
|First Page in Visit||First page the visitor viewed in their most recent visit.||http://www.example.com|
|Internet Site||Specific page the visitor viewed in their most recent visit.||http://www.example.com|
|Last Page in Visit||Last page visitor viewed in their most recent visit.||http://www.example.com|
|First Visit Date and Time||Date and time of the visitor's first visit.||10/25/2017 11:30:25AM|
|Last Visit Date and Time||Date and time of the visitor's most recent visit.||10/25/2017 11:30:25AM|
|Most Recent Microsite||Visitor's most recently viewed microsite.||example.com|
|Most Recent Form Submission||Name of the most recent form the visitor submitted.||My_Form|
|First Marketing Channel||First channel through which a tracked page was visited.||Search Engine|
|Most Recent Marketing Channel||Most recent channel through which a tracked page was visited.||Search Engine|
|First Marketing Campaign||More specific variant of First Marketing Channel.||Google
|Most Recent Marketing Campaign||More specific variant of Most Recent Marketing Channel.||Google