Visitor profile fields
As visitors browse your website, Oracle Eloqua uses cookies and the visitors IP address to build a visitor record. The visitor record consists of fields that are pre-configured by Oracle Eloqua and cannot be changed or added to.
For example, you can use visitor data to:
- Build segments for use in campaigns or programs.
- Generate website visitor notifications.
- Build program builder feeders.
- Personalize your website by using web data lookups.
You can view visitor profile data using Insight reports or operational reports (available from Assets > Visitor Profiles > Profile Fields).
The following table lists the visitor profile fields applicable to Oracle Eloqua 10.
| Field | Description | Example |
|---|---|---|
| Email Address | Visitor's email address, populated if the visitor is linked to an Oracle Eloqua contact. | user@example.com |
| ZIP Code (from IP) | Visitor's ZIP code or postal code detected from their IP address. | 10101 10203 A1B2C3 |
| City (from IP) | Visitor's city detected from their IP address. | Chicago Toronto |
| State/Province (from IP) | Visitor's state or province detected from their IP address. | California Ontario |
| Country (from DNS) | Visitor's country derived from the DNS. | United States Japan |
| Country (from IP) | Visitor's country detected from their IP address. | United States Japan |
| Latitude (from IP) | Visitor's latitude detected from their IP address. | 43.6532° N |
| Longitude (from IP) | Visitor's longitude detected from their IP address. | 79.3832° W |
| Name | Visitor's name. Unknown visitors will return an empty value. | Jane Doe |
| Customer GUID | Visitor's Global Unique Identifier (GUID) created by a cookie. | Customer_ID |
| Company (from IP) | Visitor's company name detected from their IP address. | Green Corp. |
| Company DNS Name | Visitor's company name derived from the DNS. | example.com |
| Time Zone | Visitor's time zone. | (UTC-05:00)EST |
| Time Zone Offset from GMT | Visitor's time zone difference from GMT. | -3 +6 |
| Browser | Visitor's browser used. Oracle Eloqua may shorten version numbers to one decimal. | Firefox 37.0 Chrome 54.0 |
| IP Address | Visitor's IP address. | 203.0.113.1 |
| ISP (from IP) | Visitor's internet service provider detected from their IP Address. | Comcast AT&T |
| Most Recent Search Engine | Visitor's most recent search engine used. | Google Bing Yahoo |
| Most Recent Search Query | Visitor's most recent search query performed. | Eloqua Sales Tools |
| Most Recent Referrer | Visitor's most recent site that directed them to a tracked site. | www.example.com |
| Current Total Pages | Number of pages viewed on the visitor's most recent visit. | 5 |
| Total Pages | Total pages the visitor has visited over all time. | 38 46 |
| Current Visit Length | Number of pages viewed during the visitor's most recent visit. | 6 |
| Total Time | Total time spent on tracked pages in minutes. | 25 156 |
| Total Visits | Number of visits made over all time. | 1 3 8 |
| First Page in Visit | First page the visitor viewed in their most recent visit. | http://www.example.com |
| Internet Site | Hostname of the visitor. | example.com |
| Last Page in Visit | Last page visitor viewed in their most recent visit. | http://www.example.com |
| First Visit Date and Time | Date and time of the visitor's first visit. | 10/25/2017 11:30:25AM |
| Last Visit Date and Time | Date and time of the visitor's most recent visit. | 10/25/2017 11:30:25AM |
| Most Recent Microsite | Visitor's most recently viewed microsite. | example.com |
| Most Recent Form Submission | Name of the most recent form the visitor submitted. | My_Form |
| First Marketing Channel | First channel through which a tracked page was visited. | Search Engine |
| Most Recent Marketing Channel | Most recent channel through which a tracked page was visited. | Search Engine |
| First Marketing Campaign | More specific variant of First Marketing Channel. | Google Yahoo |
| Most Recent Marketing Campaign | More specific variant of Most Recent Marketing Channel. | Google Yahoo |
Configuring web personalization security
Adding contacts to segments using filter criteria