BlueKai Data Activation app
Important: To request access to this feature, please log in to My Oracle Support and create a service request.
The BlueKai Data Activation app is an integration between Oracle Eloqua and BlueKai that provides data unification to help marketers find, segment, and target customers at the right time based on their preferences. Leverage the Oracle Eloqua and BlueKai integration in your marketing cloud solution to:
- Market to known contacts through unknown channels.
- Reconnect with unsubscribed customers and customers who are not engaging through email.
- Allow for more targeted and unified messaging by eliminating converters and responders.
- Make the most of your ad spend by eliminating redundant costs.
When your marketing assets are accessed by unknown prospects, you do not have enough information about that prospect to add them to a segment. With this integration, BlueKai may already have information on your unknown prospect and can provide more information about your prospects.
Download the Integrating Oracle Eloqua and Oracle BlueKai Guide.
Oracle BlueKai documentation:
Oracle Cloud Marketplace: BlueKai Data Activation app