Example programs

The Salesforce.com Integration app can be used for various marketing qualification processes and lead generation. Numerous programs can be designed using Oracle Eloqua's program canvas to update and create leads and contacts in Salesforce.

These are two recommended programs:

  • Create Unique: In this program, a new lead record is created in Salesforce only if there is no contact or lead record with the same email address in Salesforce. If there is an existing contact record, the contact record is updated with contact information as defined in the Update Contact action.
  • Point of Interest: A new lead record is created if there are no leads with the same email address in Salesforce, but an Salesforce contact already exists. If there is an existing contact record, the contact record is updated with contact information from Oracle Eloqua as defined in the Update Contact action.

Tasks

Creating a Salesforce Create Unique program

Creating a Salesforce Point of Interest program

Related

Salesforce.com Integration app

Getting started with the app

Program Canvas

Oracle Eloqua AppCloud apps