WeChat account types
Important: The Oracle Eloqua WeChat app has been removed from the Oracle Cloud Marketplace and is no longer available for download. For customers with the app enabled, the app will remain active in its current form until December 1, 2022, after which the app will be sunset and no longer be available for use.
When you add a WeChat official account, you must select one of the following account types:
- Subscription account: This account is typically the most basic choice of the official accounts. It allows you to push frequent content to your followers. Followers can receive a maximum of one broadcast message per day, which are displayed in the subscription area.
- Service account (recommended): Supports more advanced functionality via APIs than subscription accounts, so you can build your own applications, get inquiries, and broadcast your promotions to followers. There is no limit on the number of messages that you can send. However, each follower can receive a maximum of four broadcast messages per month.
The following table outlines the differences in functionality in the Eloqua-WeChat Integrator app between subscription and service accounts.
Key feature | Item | Subscription accounts | Service accounts |
---|---|---|---|
Acquire WeChat profile | OpenID | ||
Nickname | |||
Country | |||
Province | |||
City | |||
Activity tracking | Unfollow | ||
Click menu | |||
Click message (Read More link) | |||
Event check in | |||
Save ticket | |||
Scan QR code | |||
Auto reply | Auto reply | ||
Dashboard | Broadcast message sending log | ||
Rich media message analysis | |||
WeChat events | |||
Generate QR code | For chat | ||
For rich media message | |||
For text message | |||
For activity message | |||
Invite registration | Via welcome message | ||
Via promotion message | |||
Via dynamic QR code in email | |||
Message definition | Rich media article message | ||
Text message | |||
Template message | |||
Message sending | Broadcast message to all followers | ||
Broadcast message to segment | |||
Send customer service message | |||
Send message by tag | |||
WeChat referrals | WeChat referral activities | ||
Tag management | Tagging new follower | ||
Remove tag via campaign | |||
Tagging via campaign | |||
WeChat events | WeChat events | ||
WeChat menu | Menu management | ||
WeChat tickets | Electronic tickets |
Tip: For details about how to upgrade a subscription account to a service account, refer to kf.qq.com.
Adding WeChat official accounts