Campaigns are at the heart of Oracle Eloqua and marketing automation. Campaigns enable you to create dynamic, personalized, and unique journeys for your contacts.
You can create two types of campaigns:
- Simple email campaigns allow you send a single email to a group of contacts. Simply choose your segment, email, and when to send the email and you're good to go! A simple email campaign can also be used to A/B test two emails.
- Multi-step campaigns allow you to create a highly customized marketing campaigns that can intrigue contacts and adapt based on a contact's real-time activities. Using a simple drag and drop UI, quickly build campaigns that engage the right audience at the right time in your customer's journey. Have a look at some of our best practice templates for some inspiration. This Topliners post offers advice on key programs to build, how to evolve your strategies, and offers some best practices advice.
Of course you'll want to monitor your campaign's performance. Oracle Eloqua allows you to easily access reports and performance metrics right from the campaign canvas.
Learn more by watching these videos!
Download the Campaigns User Guide.