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An image highlighting the campaign canvasCampaigns are at the heart of Oracle Eloqua and marketing automation. Campaigns enable you to create dynamic, personalized, and unique journeys for your contacts.

You can create two types of campaigns:

Of course you'll want to monitor your campaign's performance. Oracle Eloqua allows you to easily access reports and performance metrics right from the campaign canvas.

Learn more by watching these videos!

An image of the PDF icon. Download the Campaigns User Guide.


Creating multi-step campaigns

Creating simple email campaigns

A/B testing campaigns

Activating multi-step campaigns

Deleting campaigns

Setting up campaign notifications


Campaign reporting and metrics

Campaign activation security

Campaign canvas elements

Email authentication

Oracle University: Fundamentals of the Campaign Canvas

Topliners: Automating Programs - How to Crawl, Walk, Run