Dynamic Content by Campaign report

Overview

This report shows the dynamic content rule applied to a unique email open for a campaign in the date range specified. Dynamic Content data is only applied to email open activity. Because this report is based on unique opens, it ignores forwards.

  • Folder location: Catalog/Shared Folders/Email
  • Subject area: Dynamic Content
  • Questions this report helps you answer: What dynamic content rules were applied to an email open associated with a specified campaign?
  • Related report:

Good to know

  • Insight does not track dynamic rule changes or updates, and doesn’t report on different versions of the same rule separately.
  • This report allows you to use data from July 2017 to the present day.
  • This report ignores forwards and doesn't count forwards that are first opens.

Report prompts

Prompt Description
Email Send Date Select start and end date (based on Email Send date).
Campaign Name Select a campaign to display.

Report metrics

Metric Description
Total Sends The total emails sent.
Unique Open

The first open of the dynamic content rule. One open is counted the first time the email is opened by the original recipient. The metric does not include forwards.

Email Open Ratio The ratio of email first opens to the number of emails sent. (First Open / Number of sends)

Related

Dynamic Content by Email report

Common reports

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